Website views
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Establishing Baseline
Executive story
Loading the business story…
Next best question
Meaningful next steps
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Establishing Baseline
Completed sales & bookings
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Establishing Baseline
Recorded revenue
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Establishing Baseline
What good looks like
Scan the circles first. Tap any measure for the details. These checks use your own website history—not generic industry benchmarks.
Establishing the first performance baseline.Evidence accumulates before the system makes a performance judgment.
CRITERIA V1
Website attention & action trend
Shows whether website attention and meaningful next steps are strengthening together over time.
What it shows
Black tracks daily website views. Orange tracks meaningful next-step actions such as consultation, speaking, contact, or purchase-related activity.
Why it matters
More traffic is valuable only when visitors also move forward. The strongest pattern is attention and meaningful action improving together.
Website viewsMeaningful next steps
How website activity becomes business results
A stage view from attention to completed sales or bookings. These are activity counts, not unique people, so one visit can create several engagement actions.
What it shows
Views create attention, engagement shows interaction, next steps show stronger intent, and sales/bookings show completed business outcomes.
Why it matters
This makes it easier to see whether activity is stopping at awareness or continuing toward actions that can create revenue or relationships.
Planning product funnel & source tracking
Tracks the path from the free QuickStart to paid products and recorded revenue.
QuickStart leads
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Email-gated lead magnet signups
QuickStart completed
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All five questions completed
Workbook checkout starts
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$6.99 workbook intent
Workbook access confirmed
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Verified post-purchase completion screen
Book + workbook checkout starts
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$19.99 bundle intent
Paid orders
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Recorded completed purchases
Recorded revenue
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Revenue captured by the sales pipeline
Source tracking checks
Lead source captureVisitor ID plus first-touch source, medium and campaign are saved when the QuickStart form is submitted.Active
Checkout referenceVisitor ID, source, medium, campaign and placement are carried into Stripe through the checkout client reference.Active
Sales syncCompleted Stripe checkout events feed the first-party sales analytics pipeline.Active
Source → purchase reportingPaid orders are joined to first-party source, medium, campaign, and placement data for purchase-level attribution.Active
Where purchases came from
No paid purchase attribution is recorded yet.
Establishing Baseline
What deserves attention?
Ranked views of where people engage and how they arrive.
Traffic source balance
Share of visits with no identifiable referring source.
Establishing Baseline
Search visibility
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Search Console is accumulating data.
Establishing Baseline
Customer relationships
Customer Hub totals only—no names, email addresses, or message content are shown here.
Customers
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Form inquiries
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Support emails
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Paid orders
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Can I trust this data?
Shows which data sources are ready to use and which are still building history.