Starting a Business & Business Planning
Idea validation, one-page business planning, customer definition, value proposition, startup costs and practical launch planning.
Areas of expertise
Best-fit requests are those where practical business education, entrepreneurship experience or structured business analysis can add useful context for an audience.
Small-Business Financial Readiness
Pricing, cost structure, contribution margin, break-even, capacity, profitability drivers and financial decision-making.
Operations & Process Improvement
Workflow, bottlenecks, SOPs, KPIs, delegation, process efficiency and continuous improvement.
Leadership & Business Decisions
Structured decision-making involving people, customers, risk, execution, leadership and organizational performance.
Entrepreneurship & Small-Business Experience
Lessons from starting, operating and selling a small business, along with practical support for first-time entrepreneurs.
Business Education
Making business concepts understandable and actionable for students, emerging entrepreneurs and non-specialist audiences.
Best fit: explanatory or practical business commentary. Requests requiring individualized legal, tax, investment or other regulated professional advice are outside the intended scope.
Media bio
Use the shorter version for quote attribution and the longer version when additional context is useful.
Short bio
DeAuntra Sennet, MBA, CSSBB, is a business educator, author, entrepreneur and small-business consultant focused on helping people turn business concepts into clearer plans, stronger decisions and practical next steps. He is the author of Beginner's Guide to Creating a One Page Business Plan.
Extended bio
DeAuntra Sennet, MBA, CSSBB, is a business educator, author, entrepreneur and small-business consultant with experience spanning business education, entrepreneurship, financial analysis, operations and process improvement. He has founded multiple ventures, including a service business he later sold, and wrote Beginner's Guide to Creating a One Page Business Plan to make business planning more practical for first-time entrepreneurs. His work emphasizes evidence, clear criteria, financial understanding and action-oriented decision-making.
Media assets
Current assets for journalist, editor and producer use in connection with an interview, quote or feature.
Professional headshot
Current professional image for attribution or editorial use connected to a media feature.
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Book & planning framework
Beginner's Guide to Creating a One Page Business Plan and the related planning tools.
View Book & ToolsMedia inquiry
For a quote, interview, podcast, article or expert-source request, include the outlet, topic and deadline. Time-sensitive requests should make the deadline clear in the subject line.